Los objetivos principales eran recuperar una personalidad atractiva para el sector juvenil y lograr una adaptación orgánica en medios digitales y físicos. Partimos de que el calcetín es un pequeño acento en el diseño de nuestro estilo, por eso el logotipo tiene como principal acento resaltar la figura del pie y del calcetín a partir de la conformación de la letra N y A, un acento gráfico para un acento de estilo. Esto es NOMA.

Eng.

In Folklore, we know that rebranding is rebirth. For NOMA, collection socks, we balanced the concept between the creation of a new graphic essence, its evolution through a friendly image and an unmistakable visual rhythm. The main objectives were to recover an attractive personality for the younger audience and achieve an organic adaptation in digital and physical media. We started from the idea that the sock is a small accent in the design of our style, that is why the logo's main idea is to highlight the symbol of the foot and the sock from the conformation of the letter N and A. Young, colorful and playful in its essence. This is NOMA.