La meta era replantear un concepto existente, presentar su opuesto, su contraste, dotar de contrapuntos y elementos románticos a una imagen carente de estos símbolos. 

Darle un nuevo significado a la palabra “Macho” con un pequeño toque de humor, sin caer en el humor involuntario ni en la parodia simple.

English

Macho Mexicano is a branding project for a traditional Mexican food restaurant located in Chihuahua, Mexico. 

Our goal was to rethink an existing concept and show its opposite elements, its contrast, provide counterpoints and romantic elements to an image devoid of these symbols. 

Giving a new meaning to the word "Macho", adding a touch of humor, without falling into involuntary humor or simple parody.