El arte y la iconografía rarámuri inspiraron en gran medida la creación de este logotipo. Una garza representa parte del logotipo, en honor al popular sitio Lago de las Garzas.

El municipio buscó mostrar todas las áreas de su localidad, y no solo las que suelen ser turísticas. Muchas personas piensan en Creel cuando se habla de la Sierra, sin embargo, en Guachochi podemos encontrar paisajes aún más bellos y sorprendentes.

Guachochi es el corazón de la Sierra Tarahumara, el mejor destino turístico de Chihuahua.

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Guachochi is a small municipality located in the Mexican state of Chihuahua. They approached Folklore looking to create a new lasting and meaningful identity. The idea behind this branding project was to make Guachochi and the landscapes that characterize it known to people who have never visited this mysterious area of our country.

Rarámuri art and iconography greatly inspired the creation of this logo. A heron represents part of the logotype, in honor of the popular landmark Lago de las Garzas.

The municipality sought to show off all areas of its locality, and not only the one for tourists. Many people think of Creel when talking about La Sierra, however, in Guachochi we can find even more beautiful and surprising landscapes.

Guachochi is the heart of the Sierra Tarahumara, the best tourist destination in Chihuahua.